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Kevin Hart’s ‘Lift’ shows how Netflix’s algorithm has revived the ‘B movie’

todayJanuary 13, 2024 10

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Kevin Hart’s new movie “Lift” is fine for what it is, featuring a heist designed for light escapism. Yet it’s also a prime example of the Netflix algorithm at work: using data to determine what subscribers like, then feeding that demand, with the content almost secondary to the boxes these projects check.

​ Kevin Hart’s new movie “Lift” is fine for what it is, featuring a heist designed for light escapism. Yet it’s also a prime example of the Netflix algorithm at work: using data to determine what subscribers like, then feeding that demand, with the content almost secondary to the boxes these projects check. Read More Breaking News, Latest News and Videos | CNN 

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