Companies are running away from DEI. One of America’s biggest beauty brands is standing firm

Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their diversity, equity and inclusion (DEI) programs. But e.l.f. Beauty, a popular cosmetics brand, is a rare company vocally touting its diversity efforts and inclusive marketing like its “So Many Dicks” campaign.

​ Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their diversity, equity and inclusion (DEI) programs. But e.l.f. Beauty, a popular cosmetics brand, is a rare company vocally touting its diversity efforts and inclusive marketing like its “So Many Dicks” campaign. Read More Breaking News, Latest News and Videos | CNN