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Influencers are playing a big role in this year’s election. There’s no way to tell who’s getting paid for their endorsements
Partnerships with influencers have become an increasingly popular campaign strategy. But a regulatory gap means that unlike political ads that run on TV — or typical sponsored content that influencers post for brands — content creators are not required to disclose if they’ve been paid to endorse a candidate or speak about a political issue on their page.
Partnerships with influencers have become an increasingly popular campaign strategy. But a regulatory gap means that unlike political ads that run on TV — or typical sponsored content that influencers post for brands — content creators are not required to disclose if they’ve been paid to endorse a candidate or speak about a political issue on their page. Read More Breaking News, Latest News and Videos | CNN