Costco superfans are turning store loyalty into identity

Aldi, Trader Joe’s, Buc-ee’s and Wegmans all have obsessive fans but they can’t compete with Costco’s cult-like following.

​ Aldi, Trader Joe’s, Buc-ee’s and Wegmans all have obsessive fans but they can’t compete with Costco’s cult-like following. USA TODAY – Breaking News and Latest News Today Read More