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Swatch and Audemars Piguet’s ‘high-low’ collab sparked a frenzy. Who’s the real winner?

todayMay 18, 2026 1

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One sells millions of low-cost watches, the other makes luxury watches that sell for millions. One may stand to gain more from the viral partnership.

 One sells millions of low-cost watches, the other makes luxury watches that sell for millions. One may stand to gain more from the viral partnership. Read More Breaking News, Latest News and Videos | CNN 

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