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How a humble Indian fabric became a symbol of luxury in 1960s America

todayJune 5, 2024

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How a humble Indian fabric became a symbol of luxury in 1960s America
Originally worn by Indian laborers, madras became a staple of preppy American fashion in the 1960s after advertisers spun its tendency to bleed in the wash as a selling point.

​ Originally worn by Indian laborers, madras became a staple of preppy American fashion in the 1960s after advertisers spun its tendency to bleed in the wash as a selling point. Read More Breaking News, Latest News and Videos | CNN 

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