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A ‘rebrand’ for Lilly Pulitzer takes the classic resort label back to its roots
A decade ago, Lilly Pulitzer’s bright prints were omnipresent on college campuses across the US, and a pop-up for its 2015 collaboration with Target in New York’s Bryant Park drew crowds of Millennial shoppers at the height of their modern preppy obsession. That same year, sales grew 22 percent.
A decade ago, Lilly Pulitzer’s bright prints were omnipresent on college campuses across the US, and a pop-up for its 2015 collaboration with Target in New York’s Bryant Park drew crowds of Millennial shoppers at the height of their modern preppy obsession. That same year, sales grew 22 percent. Read More Breaking News, Latest News and Videos | CNN