Some Gen Z men are ‘pheromone-maxxing.’ What does that mean?

A subset of Gen Z men are embracing their natural musk in hopes of attracting women — a trend they’re calling “pheromone-maxxing.”

​ A subset of Gen Z men are embracing their natural musk in hopes of attracting women — a trend they’re calling “pheromone-maxxing.” USA TODAY – Breaking News and Latest News Today Read More