Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting sales
When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it “becoming the #1 global sports drink” and toppling PepsiCo’s Gatorade from its top-selling position. When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it “becoming the #1 global sports drink” and toppling PepsiCo’s Gatorade […]