Apple needs the iPhone 16e to be a hit. Here’s why it has a chance

Apple’s iPhone 16e debut was surprising for two reasons: First, the company shifted away from the “SE” branding after nearly a decade. Then it priced the budget phone higher than expected at $599 – a notable jump from the $429 iPhone SE.

​ Apple’s iPhone 16e debut was surprising for two reasons: First, the company shifted away from the “SE” branding after nearly a decade. Then it priced the budget phone higher than expected at $599 – a notable jump from the $429 iPhone SE. Read More Breaking News, Latest News and Videos | CNN