Americans have already been ditching spirits and beer. Alcohol companies are future proofing themselves

Friday’s warning from the US surgeon general that alcohol is a “well-established, preventable cause of cancer” is perhaps a wakeup call for millions of Americans, but it’s the worst-case scenario that many beer and spirits companies have been bracing for over the years.

​ Friday’s warning from the US surgeon general that alcohol is a “well-established, preventable cause of cancer” is perhaps a wakeup call for millions of Americans, but it’s the worst-case scenario that many beer and spirits companies have been bracing for over the years. Read More Breaking News, Latest News and Videos | CNN