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Why Southwest just broke its 50-year boarding tradition

todayJuly 26, 2024 5

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Southwest Airlines pioneered the low-fare, no-frills airline model. But Southwest is now ending open-seat boarding, a distinct part of its successful five-decade-long model and its brand identity.

​ Southwest Airlines pioneered the low-fare, no-frills airline model. But Southwest is now ending open-seat boarding, a distinct part of its successful five-decade-long model and its brand identity. Read More Breaking News, Latest News and Videos | CNN 

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