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Inside the complex, secretive business of buying ube, the internet’s new favorite food

todayMay 3, 2026

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A global hunt for ube, whose signature violet hue has taken over social media, is upending a precarious supply chain in Asia.

 A global hunt for ube, whose signature violet hue has taken over social media, is upending a precarious supply chain in Asia. Read More Breaking News, Latest News and Videos | CNN 

Written by: Energy 90.5

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